• Just another start-up Saab story
    Photography: Charlie Scott

  • A big new loft in need of some love
    Photography: Charlie Scott

  • Lots of studs and a couple of turkeys
    Photography: Charlie Scott

  • Finding the right balance in the early days
    Photography: Charlie Scott

  • Every business needs a fishy plan
    Photography: Charlie Scott

  • The office we never had—seriously
    Photography: Charlie Scott

  • An actual office with employee number one
    Photography: Charlie Scott

  • We ain't cowboys (but we know one)
    Photography: Charlie Scott

  • The view from our original perch in Paris
    Photography: Charlie Scott

  • Preparing to set up shop for one in London
    Photography: Charlie Scott

  • Sporting full flannel at a fishing camp
    Photography: Greg Sacks

  • The long and winding road that eventually leads to our Tuscan outpost
    Photography: Charlie Scott

  • The growing Trufflepig tribe takes flight
    Photography: Melissa Jones

The Trufflepig Tale

We haven’t always been a ginormous travel company with a dozen full-time staff, a vast office in Toronto, a mini office in Paris, a lad in London, another in Tuscany, and an army of Pigs. No, the beginnings of Trufflepig were frighteningly humble. Close your eyes and picture this. Three friends with years of travel experience (guiding, researching, trip planning) decide they want to do their own thing. They leave their jobs, spend months writing and rewriting a business plan, and finally decide the best way to start a business is simply to start a business. They have a small handful of clients (okay, one), but mostly they are flat broke, gently deluded entrepreneurs with nothing more than an idea. And a name they think captures the essence of what they do (sniff out the gems that are hard to find in the vast forest of options).

They have no office and can’t afford internet so they drive around in a somewhat rusty old Saab poaching wireless internet signals. It’s very glamourous. Bit by bit they gain momentum, earn clients, and renovate an old loft that becomes their first office. The Saab dies. But the dream lives and the company grows. That’s pretty much our story. It’s been seven years since we took our first little steps. We trade on something like 42 years in the travel business (and that’s only counting the three founders, the oldest of whom isn’t even 42), hundreds of research trips, and thousands upon thousands hours of trip planning. All of which is to not so humbly say this little piggy has some chops. And we are ready to fly.